Grab the wheel of your life! Choose a responsible behavior

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Read the campaign messages.
Your behaviour is crucial to guarantee a safe circulation on roads.

Sleepy … Maybe you make it.

DO YOU REALLY MEAN TO BET YOUR FRIENDS’ LIVES TO FIND IT OUT?

WE 4 YOU
When you drive, you’d better be “off alone than in bad company”. Remember: when “weariness” is your travel mate, then you’re in very bad company.
This is why Motorway Operators designed rest areas, service stations, parking areas and emergency bays to be located at predetermined distances. Although the Italian territory is rich in mountains and deep valleys, where this kind of safety feature can be barely provided, we dedicate ourselves and our investments in keeping you safe. In return, you are asked to make use of all the means you are offered. Don’t wait until it’s too late to pull in a service station and have a rest.

When?
Whenever you drive a car you shouldn’t be altered by weariness or other factors.
What?
When you drive, you should be completely awake to prevent drowsiness, a sudden trouble which is seldom announced by precursory signs.
At the first signs of weariness, pull immediately in a service station. Have regular rests of 10/20 min every two hours, even if you feel rested.

Why?
Sleep and weariness are among the most insidious enemies of drivers. It is estimated that they are the cause of 15 to 40% of the most serious accidents, most of the times associated with precise concurrent causes, such as alcohol and drugs use or heavy meals. Moreover, numberless accidents are avoided by a whisker. We feel rather classist in saying this but we want only “quick minded” drivers on our motorways. Help us and choose life.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)

 

Any trouble? Can you make it a little farther?

STOP AT A REST AREA

WE 4 YOU Stationing on motorway carriageways is very dangerous, and it should be done only in case of extreme emergency. The risk is due to the speed gap between your vehicle (which is stationary) and the vehicles travelling at high speed. This is why motorways include rest areas, parking and emergency bays. Although the Italian territory is rich in mountains and deep valleys, where this kind of safety feature can be barely provided, we dedicate ourselves and our investments in keeping you safe. In return, you are asked to make use of all the means you are offered. In the event of a mechanical breakdown, try to drive your vehicle as far as the closest safe rest area if you can. If you had a puncture and have to change a tyre, you’d rather risk the rim than your life, wouldn’t you? When? Inside a tunnel or on a motorway carriageway, if you realize your vehicle is on the verge of a breakdown. What? If possible, get out of the tunnel. If it’s too long, stop in a parking bay and push the red button on the emergency call box. The same is to be done even outside a tunnel. Never stop on the carriageway! Why? A vehicle stationing on a motorway carriageway is in danger of being bumped into by other vehicles travelling at high speed. Road Code ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE) ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI) ART. 158 (DIVIETO DI FERMATA E DI SOSTA DEI VEICOLI) ART. 159 (RIMOZIONE E BLOCCO DEI VEICOLI) ART. 161 (INGOMBRO DELLA CARREGGIATA) ART. 162 (SEGNALAZIONE DI VEICOLO FERMO) ART. 165 (TRAINO DI VEICOLI IN AVARIA) ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE PRINCIPALI) Road code implementation regulations ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE) ART. 353 (FERMATA E SOSTA DEI VEICOLI) ART. 354 (CONCESSIONE DEL SERIVIZIO DI RIMOZIONE E VEICOLI AD ESSO ADDETTI) ART. 356 (INGOMBRO DELLA CARREGGIATA) ART. 357 (PRESEGNALAM E POSIZ DEL SEGNALE MOBILE DI PERICOLO) ART. 358 (TIPO ED OMOLOGAZIONE DEL SEGNALE MOBILE DI PERICOLO) ART. 359 (CARATTERISTICHE COLORIMETRICHE, FOTOMETRICHE E TECNOLOGICHE DEL SEGNALE MOBILE DI PERICOLO) ART. 374 (SOCCORSO STRADALE E RIMOZIONE)  

Everybody knows smoking is bad for your health

IT’S EVEN WORSE WHEN YOU DRIVE: TAKE A BREAK AND STOP!

WE 4 YOU
When designing roads, the Operators provide motorway facilities with rest areas, service stations, parking areas and emergency bays located at predetermined distances. Although the Italian territory is rich in mountains and deep valleys, where this kind of safety feature can be barely provided, we dedicate ourselves and our investments in keeping you safe. In return, you are asked to make use of all the means you are offered. Don’t distract your attention, because you may become a danger for yourself and the others. Choose life. Consider that when you are distracted to take a cigarette, light it up, etc. this entails a diversion of your attention that might result in accidents. Furthermore, in the event of a collision, airbags inflate in 30/50 milliseconds at more than 300 km/h and might project your head backwards. Therefore, it is imperative that your headrest is appropriately regulated. During a crash, anything you may be holding in your hand (e.g. pipes, cigars, cigarettes, pens, etc) will be hitting you violently, or even worse will be piercing through your body. In the event of an accident with airbag deployment you risk swallowing a lit cigarette or get burnt by it. Why should you risk so much for something so stupid? Have a break.

When?
Anytime when you drive
What?
Never exclude the possibility of unexpected events. Be extremely careful in any manoeuvre you make and pay attention to the obstacles you encounter over your scenario.
Even if you’re not interested in the fact that lung cancer affects smokers 20 times more than non-smokers, you’d rather think of road safety. Don’t be distracted to light a cigarette while driving. If you can’t do without, stop in a safe place like a service station, and have a break.

Why?
Motorway systems are very safe provided that drivers are attentive. A small distraction may cost very dear to yourself and the other users. Remember that cigarettes increase the dangers you are exposed to in the event of collisions and airbag deployment.

Codice della Strada
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)

Access to our motorways is permitted to quick-minded drivers only!

TAKE A STOP

WE 4 YOU
When you drive, you’d better be “off alone than in bad company”. Remember: when “weariness” is your travel mate, then you’re in very bad company.

This is why Motorway Operators designed rest areas, service stations, parking areas and emergency bays to be located at predetermined distances. Although the Italian territory is rich in mountains and deep valleys, where this kind of safety feature can be barely provided, we dedicate ourselves and our investments in keeping you safe. In return, you are asked to make use of all the means you are offered. Don’t wait until it’s too late to pull in a service station and have a rest.

When?
Especially during long journeys.
What?
Lapses of attention on the motorway, due to, e.g., a sense of drowsiness caused by a combination of repetitive visual stimuli and fatigue, are one of the greatest dangers ever to affect drivers. When you travel long distances, it is appropriate to stop frequently and have short breaks or do some exercises. To train your eyes, read road signs or shift your gaze to various points of the carriageway. If you can’t keep your head up or perceive a loss of concentration, even a minimum one, that means you need TO STOP. Rest a bit! Just the time necessary for a 10 or 20 minute rest and then you can drive on.
Why?
The motorway system is designed to be very safe, provided that the drivers are attentive. A slight distraction might cost very dear to you and the other users.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 157 (ARRESTO, FERMATA E SOSTA DEI VEICOLI)
ART. 175 (CONDIZIONI E LIMITAZIONI DELLA CIRCOLAZIONE SULLE AUTOSTRADE E SULLE STRADE EXTRAURBANE PRINCIPALI)
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE)

Road code implementation regulations
ART. 351 ARRESTI E SOSTE DEI VEICOLI IN GENERALE)

Roadworks: you’re getting in my office

OBSERVE THE SPEED LIMITS AND SIGNS, PLEASE

WE 4 YOU
The ASTM-SIAS Motorway Operators’ mission entails guaranteeing safe circulation on motorways on a continuous basis, as well as further improving the quality of motorway journeys. This is why roadworks for programmed maintenance and emergency recovery are scheduled.
Roadworks are signalled in compliance with law and guarded according the best protection criteria adopted in Italy with a view to ensuring the safety of users, technicians and workers in an environment where speed is undoubtedly a critical factor. Therefore, you are asked to give your own contribution and show respect for the operators and their work. Observe speed limits and pay attention to the road signs, please: you’re getting in our office!

When?
Whenever you drive through a motorway stretch under maintenance.
What?
Pay extreme attention to the presence of men at work and roadworks, observe special signing and the speed limits set. 
Why?
To safeguard human lives that could be exposed to serious dangers in case of non-compliance on your part.

Road Code
ART. 28 (OBBLIGHI DEI CONCESSIONARI DI DETERMINATI SERVIZI)
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 141 (VELOCITÀ
ART. 142 (LIMITI DI VELOCITÀ)

Road code implementation regulations
ART. 41 LIMITAZIONI DI VELOCITÀ IN PROSSIMITÀ DI LAVORI O DI CANTIERI STRADALI)
ART 69 (OBBLIGHI DEI CONCESSIONARI DI DETERMINATI SERVIZI)
ART. 342 (OBBLIGO DI LIMITARE LA VELOCITÀ)

 

 

WHEN YOU ENTER…BE RESPECTFUL…

AND COMPLIANT WITH PRIORITY RULES

WHEN YOU ENTER…BE RESPECTFUL…

AND COMPLIANT WITH PRIORITY RULES

WE 4 YOU
Since the design phase, ASTM-SIAS operators guaranteed an appropriate marking at motorway crossings, with ac- celeration and deceleration lanes. Variable message signs placed at entry points and along the motorway provide drivers with real time information on traffic and safety problems which might have emerged. As you enter a motorway, remember to be extremely ca- reful, comply with speed limits, drive along the whole ac- celeration lane before passing on another one, in order to have the same speed as the other vehicles and, above all, give priority to traffic approaching on your left. Art. 154 of the Road Code states that, when you join traffic flows, you must be careful not to cause danger or hinder, taking into account the position, speed and distance of the ap- proaching vehicles.

When?
Whenever you enter a motorway from a crossing, parking area or service station.
What?
Drive along the whole acceleration lane to reach the speed of other vehicles, use light indicators to show the other drivers your manoeuvre and watch out for approaching vehicles, always giving them priority.
Why?
The entering manoeuvre should be as careful as pos- sible because the risk in motorways is usually linked with speed difference among vehicles. Then, it is obvious that these big differences are particularly huge when joining the traffic flow from outside. Namely, watch out for bikes! Because they have a smaller front section, they are more difficult to identify and might give the wrong distance im- pression. Furthermore, you need to be particularly careful when there are bikers along the road because they have no cabin protection around them. This means that forcing bikers to jam on the brakes, maybe with slippery roadbed, may make them fall with terrible consequences for the bi- kers themselves, any passenger and even for the passen- gers of other approaching vehicles.

Distance!!! … Please …

DISTANCE MEANS SAFETY! EVEN WHEN YOU’RE QUEUING…

WE 4 YOU
ASTM-SIAS Motorway Operators have undertaken to maintain facilities in good conditions and improve safety standards. The safety performances of the motorway network are a feather in the cap as compared to the other roads. Tunnels are even safer.
But … remember that a wrong BEHAVIOUR may worsen the situation and put lives at risk. For instance, vehicles too close to each other in a fire make it spread from one to the next in an eye blink. As a result, many vehicles burn together and no safety system can ever deal with that.

When? When queuing, especially inside tunnels, keep a correct safety distance.
What? Even when you’re queuing, distance and a good safety margin are essential to avoid accidents and mitigate their effects once they have occurred, both in tunnels and open air. 
Why even when I’m queuing? In the event of a fire in a tunnel, vehicles stationing too close to each other favour fire spreading. When vehicles are too close to each other, it is impossible to manoeuvre them, consequently, they hinder the passage of emergency vehicles. If you stop too close to the vehicle before, you risk becoming a harmless spectator of events because you’re stuck between two vehicles, and by your own bad choices..

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART.149 (DISTANZA DI SICUREZZA TRA I VEICOLI)
ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI)
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE)

Road code implementation regulations
ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE) ART. 348 (DISTANZA DI SICUREZZA TRA I VEICOLI)

Do you have any problem?

DON’T RUN FOOLISH RISKS: CALL US! WE’LL RUSH TO KEEP YOU SAFE

WE 4 YOU
The Road Police and ASTM-SIAS Motorway Operators ensure non-stop road assistance services. Our mission is to help you and keep you safe. We’re not superheroes, though – we’re simply equipped with luminous signs, flashlights, fixed signs, flags and, last but not least, the skills to manage traffic as it should. Stationing in the middle of the carriageway is extremely dangerous. Call us immediately.
The sooner you call us, the faster the rescuer will come to you, which means a lower risk for yourself and for the other users.

When? In any dangerous situation and whenever you stop on the carriageway and your vehicle can’t go on.
What? According to the situations, consider getting out of your car, help the other passengers to do the same, and make use of the emergency shoulders to run away. A car stationing in the middle of the lane is a danger even for its passengers. Before getting out of the vehicle, wear your reflective jacket and ask your passengers to do the same. Use the emergency call boxes to ask for the help of the Motorway Operator or Road Police. Keep a copy of “In Autostrada” – the Aiscat magazine where you can find all essential telephone numbers for travelers – in your car, or just look for the information you need on www.aiscat.it (Aiscat website) or www.autostradafacendo.it (ASTM-SIAS Group).
Why? If you don’t call us promptly, you can put your own life and the others’ at risk.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI)
ART. 161 (INGOMBRO DELLA CARREGGIATA) ART. 162 (SEGNALAZIONE DI VEICOLO FERMO) 
ART. 175 (CONDIZIONI E LIMITAZIONI DELLA CIRCOLAZIONE SULLE AUTOSTRADE E SULLE STRADE EXTRAURBANE PRINCIPALI) 
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE PRINCIPALI)

Road code implementation regulations
ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE)
ART. 356 (INGOMBRO DELLA CARREGGIATA) COMMA 3 
ART.357 (PRESEGNALAM E POSIZ DEL SEGNALE MOBILE DI PERICOLO) 
ART. 358 (TIPO ED OMOLOGAZIONEDEL SEGNALE MOBILE DI PERICOLO)
ART. 374 (SOCCORSO STRADALE E RIMOZIONE)

Queuing in a tunnel

KILL THE ENGINE TO KEEP THE AIR YOU BREATH HEALTHY

WE 4 YOU ASTM-SIAS Motorway Operators equipped all tunnels longer than 1,000 m with mechanical ventilation systems. A recently approved European directive and the Italian law confirmed the criteria so far adopted. The ventilation systems in our tunnels are rather powerful. However, a correct BEHAVIOUR of drivers results in lower pollution levels, for your own comfort. When? When queuing in a tunnel What? Kill the engine Why? To keep the air you breathe healthy in an enclosed space like a tunnel, so to protect your own comfort and the other users’. Road Code ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE) ART. 157 (ARRESTO, FERMATA E SOSTA DEI VEICOLI) Road code implementation regulations ART. 135 (SEGNALI UTILI PER LA GUIDA) COMMA 10

RUFFLED HAIR OR BROKEN HEAD?

DON’T RUN SUCH RISK: BECOME A BLUE HELMET FOR ROAD SAFETY

WE 4 YOU
ASTM-SIAS Motorway Operators have undertaken to ensure a good level of grip and evenness of the motorway pavement and aim at pro- viding suitable road beds for bikers. On their side, manufacturers have undertaken to design and homologate their helmets according to the criteria set by UN and EU institutions. Although you might be one of those who (negligently) think that helmets just leave your hair ruffled, you should be aware that fatalities involving bikes are well beyond 1,000 per year considering Italy only. Furthermore, 40% of the conse- quences of such fatalities could be avoided just by wearing a helmet correctly. Yes, you read well! We are talking about almost half of deaths. Now that you know that, you can understand why those who wear a helmet are leaders, not geeks. Respect yourself! Look at yourself in the mirror and swear you’ll wear and duly fasten your helmet before starting the engine.

When?
Every time you ride on a bike or a motor-scooter.
What?
Before starting the engine, check that your helmet is duly fas- tened. If not, it can unfasten and be dropped even before you fall off, crash or slip. If you want to be sure that your helmet is a high quality product, specially designed to protect bikers’ heads in case of road accidents, check for the “R22” label. This means it has www.trip2life.com been tested and homologated according to the stricter criteria worldwide (i.e. UN Regulation 22).
Why?
In case of fall, the damages to your head are due to the impact of your head onto a rigid surface following to an abrupt stop (in addition to excoriations from friction against rough surfaces as asphalt roads). To prevent this kind of damage, you need to mitigate abrupt stops and make them somehow smoother. Remember that, not only do the helmets homolo- gated according to the regulations issued by the European Office for the United Nations save your life, but they also spare you from being fined, having your bike seized, and even 5 points subtracted from your driving license if an over 18 driver wears no helmet or carries a under 18 passenger wearing no helmet. Moreover, remember that bikers making risky ma- noeuvres (e.g., riding in an incorrect position, riding with only one hand on the handlebars without reason, lifting up their front wheel, towing or being towed by another vehicle), as well as bikers carrying a passenger on a vehicle which has no homologation for such purpose are punished by law. Complying with rules means undertaking a battle for civilization and be- coming a leader – a “blue helmet” for road safety.

Multimedia area

View the pictures collected by ASTM-SIAS Group and all campaigns available on the net

Perchè ti salva la vita

source: ATIVA
categories: Professional drivers , Averting risks , Pictures ,

Perché ne butti via una? Non lagnarti poi che c’è traffico

source: ATIVA
categories: Good behaviours , Motorway , Pictures

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Sei tu il primo a rischiare

source: SAV
categories: Professional drivers , Averting risks , Family ,

Sei tu il primo a rischiare

source: SAV
categories: Professional drivers , Averting risks , Family ,

Sei tu il primo a rischiare

source: SATAP
categories: Professional drivers , Averting risks , Family ,

Sei tu il primo a rischiare

source: SATAP
categories: Professional drivers , Averting risks , Family ,