Grab the wheel of your life! Choose a responsible behavior

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Read the campaign messages.
Your behaviour is crucial to guarantee a safe circulation on roads.

MUTUAL RESPECT

IS CRUCIAL TO CIVILIZATION

WE 4 YOU
There are thousands of chances for vehicles and pedestrians to cross each other’s way. According to current statistics, at least one car accident out of ten involves pedestrians. This leads to a huge social and human cost because running over a person has among the most serious consequences of all accidents – one fatality out of seven, thus a higher percentage, involves pedestrians, not to mention cases where people are not killed but permanently injured. People who have to stop on motorways for emergency reasons become pedestrians themselves. Moreover, ASTM-SIAS Motorways are scat- tered with service stations and parking areas with cafes and other services, where pedestrians are obviously found. We do our best and mark out such areas, putting markings and signs to protect pedestrian lanes. Now it’s up to you to comply with the law when you are a pedestrian, i.e., walk only on pave- ments, bays, boulevards and spaces designed for that purpose. If there are no such spaces, or they are cluttered, impracticable or in- sufficient, you must walk cautiously and attentively and be aware that although you have the right to be there, drivers may be less attentive than usual sometimes. When you are driving, remember that the others’ health and safety depend on you and your behaviour, which should never be aggres- www.trip2life.com sive. On the contrary, stop and let pedestrians walk across the road every time you can do it safely, try and protect them with your car, which is clearly more visible for other vehicles.

When?
Every time you are a pedestrian or you cross a pedestrian on your way.
What?
If you are a pedestrian, walk in the spaces provided for that purpose and always have a defensive attitude…when you are in your shoes – don’t take for granted that the vehicles comply strictly with the rules provided for your protection, because drivers may be tired, inattentive or even altered by forbidden substances. If you are a driver, then you are protected by the mass and plate of your vehicle, but the others are not. If you don’t want to run the risk to become a killer, then grab the wheel of your life seriously.
Why?
Pedestrians, cyclists (who cannot ride on motorways but who pay a very high toll in Italy as road casualties, just as high as all motorways), and bikers are the weakest category of road users, and this is why they deserve and need to be given special attention. When remember that you are a pedestrian every time you’re walking. When you’re driving remember that what you have in your hand is a potential weapon that kills tens of thou- sands of lives in Europe every year.

Distraction: on the cell phone, on GPS…

WHO’S TO BLAME

WE 4 YOU ASTM-SIAS Motorway Operators have provided tunnels with cell phone networks. However, use it responsibly!! While it is a very useful service in case of emergency and an extra comfort for passengers, for drivers talking on the cell phone it entails a chance to be involved in an accident fivefold as high. It is forbidden for drivers to use radio-telephone devices and headphones to listen to music. The use of hand-free devices (including earphones) is allowed as long as drivers maintain their whole ability to hear from both ears and there is no need to use hands to operate them. Stop in a service station to dial numbers, and remember: never read nor write texts while driving!! Choose life. When? Whenever you’re driving. What? Never exclude the possibility of unforeseen events. Always manoeuvre your vehicle carefully and pay attention to the movement of obstacles in your scenario. Avoid any distraction due to the use of your cell phone, navigator or other devices. Plan your trip before leaving and stop in a safe place if you need further information. If you need to send a text, stop in full safety in a service station. Whenever in real urgent need, stop in an emergency bay only for the time needed to do what might divert your attention from driving. Why? The motorway system is designed to be very safe, provided that the drivers are attentive. A slight distraction might cost very dear to you and the other users. Road Code ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE) ART. 173 (USO DI LENTI O DI DETERMINATI APPARECCHI DURANTE LA GUIDA)

FREEDOM? WE LOVE IT! BUT FOR WHOM?

KEEP YOUR DOG LEASHED, PLEASE.

WE 4 YOU
The traffic flow on ASTM-SIAS motorways is secured by thousands of kilometers of fences along its borders to prevent stray animals from entering it. The maintenance service of SIAS motorways per- manently works to keep fences as intact and effi- cient as possible. During long car trips, remember to care for the needs of any passenger or animal travelling with you. The service stations scattered along the motorway network include pedestrian areas, green areas or flowerbeds where you can walk your dog. However, for the safety of your dog… and of all the people travelling on the mo- torway, dogs must be kept on the leash so that they will not run away towards the road due to an unfamiliar environment or unusual event.

When?
Every time your dog gets out of the car.
What?
Keep your dog on the leash when close to a road driven through by vehicles.
Why?
Because complying with simple rules of common sense can prevent irreparable disasters: your dog might be run over by a car and cause a serious accident. Unleashing your dog is not re- spectful. In addition, it puts not only your life on the risk but also the life of people travelling along the road. A careless action might have fatal consequences. Your (leashed) dog is free to walk in the green areas of service stations or in the parking zones. This is freedom for all, with mutual respect.

What if I stop here?

NO WAY!!! IN REST AREAS & SERVICE STATIONS ONLY, PLEASE.

WE 4 YOU
Stationing on motorway carriageways is very dangerous, and it should be done only in case of extreme emergency. The risk is due to the speed gap between your vehicle (which is stationary) and the vehicles travelling at high speed. This is why motorways include rest areas, parking and emergency bays. Although the Italian territory is rich in mountains and deep valleys, where this kind of safety feature can be barely provided, we dedicate ourselves and our investments in keeping you safe. In return, you are asked to make use of all the means you are offered. Stop only when you are not likely to endager yourself and the other users.

When?
Whenever you drive on a motorway.
What?
Do not risk. Never stop on zebra-crossed areas, cross-connections or in any space other than those explicitely intended as rest areas.
Why?
Motorway operators and designers have attentively analysed the facility. If a space is not indicated as a rest area that means manoeuvring or stationing there poses objective risks. Do not put your own life and others’ at risk this way. Get to the next rest area.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 175 CONDIZIONI E LIMITAZIONI DELLA CIRCOLAZIONE SULLE AUTOSTRADE E SULLE STRADE EXTRAURBANE PRINCIPALI)
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE)
ART. 157 (ARRESTO, FERMATA E SOSTA DEI VEICOLI)
ART. 158 (DIVIETO DI FERMATA E DI SOSTA DEI VEICOLI)

Road code implementation regulations
ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE)

Any problem?

DON’T RUN FOOLISH RISK: CALL US! WE’LL BUST A GUT TO HELP YOU AND KEEP YOU SAFE

WE 4 YOU
Each and every motorway run by the ASTM-SIAS Group is monitored from a traffic control centre at your service 24/7. The emergency call boxes put the users in direct contact with an operator at the traffic control centre, who is able to detect the call immediately and send forward any emergency unit you may need: the ASTM-SIAS Road user service, Road Police, first aid service (118) or the Firebrigades (115). The national authorities and ASTM-SIAS Operators have gradually improved such user services through International cooperation within the framework of European Programs, an example being the program called EasyWay, co-funded by the EU Commission (DG Move), aiming at improving traffic and emergency management through the implementation of intelligent transportation systems.
The traffic user service operators and Road Police officers are equipped with message signs, flashlights and other tools to control traffic flows in full safety, even in case of accidents and vehicle breakdown.
Wear your reflective jacket, protect your vehicle, signal your breakdown by means of your warning triangle to keep the other drivers safe and wait for the rescuers in a safe place. Warning! If you decide to jump over the safety barrier, always check what the landscape is like on the other side. You might be on a road bridge or on a overpass or very steep slope.
In the event of an accident, a queue is likely to form behind you, thereby delaying the arrival of the rescuers. Even a handful of seconds is critical for us. The sooner you inform us, the faster we get to you.

When?
In any dangerous situation or whenever you need help for a breakdown.
What?
Use the emergency call boxes and ask for the help of the Motorway Operator. 
Why?
Our service is available 24/7 to help you and protect your life and the other drivers’.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI)
ART. 161 (INGOMBRO DELLA CARREGGIATA)
ART. 162 (SEGNALAZIONE DI VEICOLO FERMO)
ART. 175 CONDIZIONI E LIMITAZIONI DELLA CIRCOLAZIONE SULLE AUTOSTRADE E SULLE STRADE EXTRAURBANE PRINCIPALI)
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE PRINCIPALI)

Road code implementation regulations
ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE) 
ART. 356 (INGOMBRO DELLA CARREGGIATA) COMMA 3 
ART.357 (PRESEGNALAM E POSIZ DEL SEGNALE MOBILE DI PERICOLO) 
ART. 358 (TIPO ED OMOLOGAZIONEDEL SEGNALE MOBILE DI PERICOLO)
ART. 374 (SOCCORSO STRADALE E RIMOZIONE)

 

Protection?

SUN CREAM IS ANOTHER STORY

WE 4 YOU
ASTM-SIAS Motorway Operators have undertaken to ensure a good level of grip and evenness of the motorway pavement through maintenance works and periodical survey campaigns monitored by the Independent Supervisory Authority (IVCA/ANAS). Operators also pay good attention in trying to design and implement good safety barriers and more recently also work to mitigate the impacts for bikers. Remember though that bikes are the most dangerous means of transport. Every year, 1,500 bikers loose their lives in Italy, including hundreds of excellent and prudent bikers. A relatively small portion of this appalling figure dies as a result of accidents on the motorway. Motorways are designed to be travelled at relatively high speeds and the impact with asphalt and the other elements of street furniture put the bikers who are not wearing appropriate clothing and protections even more at risk.

When?
Whenever you ride a motorbike.
What?
Wear a helmet and suitable clothing, chosen among approved items only. A bike suit will protect the pilot’s body and reduce the effects of the fall, as well as increasing the aerodynamic penetration and giving a greater driving comfort. Use other complementary forms of protection in addition to the suit, i.e., boots and gloves, which in most cases are abundantly enriched by different kinds of protective elements. Always remember to fasten your helmet. There are airbag systems inserted inside coats and technical jackets designed to protect the human body in the event of an accident. This system relies on the same principle as car airbags, improved by a protection surrounding all vital parts of the human body (chest, neck, hips and the spine).
Why?
If you’re not adequately protected in the event of a fall or accident, you will be exposed to a strong friction with the asphalt that causes severe abrasions. Besides, you could bang your head and other parts of your body against vehicles or other obstacles you might come across.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 171 (USO DEL CASCO PROTETTIVO PER GLI UTENTI DI VEICOLI A DUE RUOTE)

Do you have any problem?

DON’T RUN FOOLISH RISKS: CALL US! WE’LL RUSH TO KEEP YOU SAFE

WE 4 YOU
The Road Police and ASTM-SIAS Motorway Operators ensure non-stop road assistance services. Our mission is to help you and keep you safe. We’re not superheroes, though – we’re simply equipped with luminous signs, flashlights, fixed signs, flags and, last but not least, the skills to manage traffic as it should. Stationing in the middle of the carriageway is extremely dangerous. Call us immediately.
The sooner you call us, the faster the rescuer will come to you, which means a lower risk for yourself and for the other users.

When? In any dangerous situation and whenever you stop on the carriageway and your vehicle can’t go on.
What? According to the situations, consider getting out of your car, help the other passengers to do the same, and make use of the emergency shoulders to run away. A car stationing in the middle of the lane is a danger even for its passengers. Before getting out of the vehicle, wear your reflective jacket and ask your passengers to do the same. Use the emergency call boxes to ask for the help of the Motorway Operator or Road Police. Keep a copy of “In Autostrada” – the Aiscat magazine where you can find all essential telephone numbers for travelers – in your car, or just look for the information you need on www.aiscat.it (Aiscat website) or www.autostradafacendo.it (ASTM-SIAS Group).
Why? If you don’t call us promptly, you can put your own life and the others’ at risk.

Road Code
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)
ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI)
ART. 161 (INGOMBRO DELLA CARREGGIATA) ART. 162 (SEGNALAZIONE DI VEICOLO FERMO) 
ART. 175 (CONDIZIONI E LIMITAZIONI DELLA CIRCOLAZIONE SULLE AUTOSTRADE E SULLE STRADE EXTRAURBANE PRINCIPALI) 
ART. 176 (COMPORTAMENTI DURANTE LA CIRCOLAZIONE SU AUTOSTR. E STR. EXTRAUBANE PRINCIPALI)

Road code implementation regulations
ART. 351 (ARRESTI E SOSTE DEI VEICOLI IN GENERALE)
ART. 356 (INGOMBRO DELLA CARREGGIATA) COMMA 3 
ART.357 (PRESEGNALAM E POSIZ DEL SEGNALE MOBILE DI PERICOLO) 
ART. 358 (TIPO ED OMOLOGAZIONEDEL SEGNALE MOBILE DI PERICOLO)
ART. 374 (SOCCORSO STRADALE E RIMOZIONE)

A 300€ fine for unbelted driving?

YOU MAY PAY A HIGHER PRICE!!

WE 4 YOU 
ASTM-SIAS Motorway Operators designed high-performance safety barriers intended both to mitigate the impact of heavy-goods vehicles and be flexible enough against light vehicles, so to redirect swerving vehicles towards the carriageway. However, don’t forget that motorways are designed to be driven through at relatively high speeds. You cannot even reckon you can resist a collision when unbelted. You know what? You’d rather comply with the road code and wear your seat belts even in town: a vehicle falling from the third floor of a building hits the ground at 50 km/h. Would you jump from the third floor with your car without wearing a seat-belt? Why driving at the same speed unbelted?

When?
Whenever you travel by car, either as a driver or as a passenger.
What?
Your fellow passengers and you must wear safety belts. Before leaving, check that everybody is wearing their safety belts, both in the front and back seats. If there are any children, check that the vehicle is equipped with infant car seats suitable for their height and weight. Remember that babies must never be placed in the front seats.
Why?
In case of collision, any passenger not being firmly attached to the vehicle is bound to be projected outside it at high speed in the driving direction. Be careful!! Don’t think the passengers sitting in the back run no risk. Whoever is not wearing seat belts can be hurled out of the car with very serious consequences.
In addition, uncontrolled movements of unbelted passengers might be dangerous for the others – a person hitting other passengers deadweight might cause very serious damages to themselves and to the others.

Road Code
ART. 140
ART. 172

Exodus: we are here to serve you at best

MAKE SMART CHOICES AND TRAVEL IN FULL SAFETY

WE 4 YOU
ASTM-SIAS Motorway Operators have undertaken to maintain the facility and improve safety standards, to build it in a way suitable to ensure safe and comfortable journeys through the introduction of rest and parking areas and emergency bays, and to offer information services in accordance with the highest European standards thanks to the participation of Italian authorities and themselves to European programs. One of them is EasyWay, a program co-funded by the European Commission (DG Move), aimed at improving traffic information systems for users through the implementation of intelligent transportation systems.
The Motorway Operators ensure active surveillance throughout motorways from a dedicated traffic control centre open 24/7, especially during the summer exodus for holidays.
Patrols from both the Road Police and Motorway Operator are on non-stop duty on the road to keep an eye on traffic through videocameras and radars.
The Ministry of Infrastructures and Transports, the Road Police and Motorway Operators provides you with the latest information available in real time through dedicated radio channels, traffic lights and variable message signs. However, no road will ever be large enough and ensure smooth traffic flows if the whole population decides to leave for a journey at the same time. Make smart choices intelligent choices so as not to worsen traffic conditions.

When?
In mass holidays and mass departure times; on a return journey from weekends or holidays.
What?
Plan your departure taking the traffic forecasts into account (if possible delay or anticipates your departure by avoiding peak times) and keep informed along the journey. Check the vehicle properly, before the journey. Fix the cargo you are carrying, both on the luggage carrier and inside the vehicle and the passenger compartment. In the event of a collision, a loose cargo could turn into a real “crazy bullet”. Avoid any objects that might impair the driver’s rear view. Don’t leave for a journey in the hottest hours of the day and aerate your adequately before getting into it. Turn the air conditioning on and set a suitable internal temperature, about 5 degrees below the outside temperature. Don’t forget to bring sufficient water with you in the event of unforeseen queues. Fasten your seat belts, both in the front and in the back seats, and secure infant car seats. Before placing the children on the seat, verify it is not overheated. Do not leave people in the car parked in the sun even for short periods. Comply with speed limits and safety distances. Travel after having rested and stop as you first feel tired in order to “stretch your legs a bit”. Stop only in the service stations and parking areas. During the stops, avoid eating too quickly and above all do not drink alcohol, even in the quantity admitted by law. In the event of an accident, use the SOS/emergency call boxes, dial 113 for the Police, 118 for an ambulance, and 115 for fire brigades. Be informed when you travel: tune on the dedicated radio frequencies indicated along the motorways or call the Traffic Call Center suggested by the motorway operator that you are driving on (see www.aiscat.it or www.autostradafacendo.it). Stop on the emergency lane or in a parking area only in the event of a breakdown or if not feeling well. Dial 113 from your mobile phone to ask for help. Always use the freest lane on the right-hand side.
Why?
“Smart departures” do not only mean leaving at 5 in the morning or late in the evening to be able to travel smoothly. A smart attitude should begin home, even before you start your engine, and end when you got to your destination safely. You’d rather be farsighted and give a look before leaving than waste hours, even days, travelling or risk serious accidents.

Road Code 
ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE)

In case of traffic…

DON’T STOP AT THE PORTAL, PLEASE!

WE 4 YOU ASTM-SIAS Motorway Operators ensure active surveillance throughout motorways from a dedicated traffic control centre open 24/7. The national authorities and ASTM-SIAS Operators have gradually improved such services through international cooperation within the framework of European Programs, e.g. EasyWay, a program co-funded by the European Commission (DG Move), aimed at improving traffic management through the implementation of intelligent transport systems (communication systems, videocameras and sensors, etc.). Road Police and Operators are engaged in a non-stop patrolling and traffic surveillance service through patrols and electrical devices. You are provided with the best information available in real time by means of radio messages, traffic lights (where present) and variable message signs by the Road Police and the Operator. You are asked to trust our everyday engagement by the users waiting behind you. When? When approaching tunnel portals. What? Slow down and watch out for the orange traffic light, but stop immediately only when the light is red or if you are signalled to. Perché? Sudden stops along the carriageways might result in useless traffic jams and possible risky situations. In addition to that, they represent a violation of the road code. Be respectful of the other motorway users. Road Code ART. 140 (PRINCIPIO INFORMATORE DELLA CIRCOLAZIONE) ART. 157 (ARRESTO FERMATA E SOSTA DEI VEICOLI) ART. 158 (DIVIETO DI FERMATA E SOSTA DI VEICOLI) ART. 161 (INGOMBRO DELLA CARREGGIATA) ART. 162 (SEGNALAZIONE DI VEICOLO FERMO) Road code implementation regulations ART. 357 (PRESEGNALAMENTO E POSIZIONE DEL SEGNALE MOBILE DI PERICOLO)

Multimedia area

View the pictures collected by ASTM-SIAS Group and all campaigns available on the net

Perchè ti salva la vita

source: ATIVA
categories: Professional drivers , Averting risks , Pictures ,

Perché ne butti via una? Non lagnarti poi che c’è traffico

source: ATIVA
categories: Good behaviours , Motorway , Pictures

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Motorway , Pictures , Stereotype

Si scivola (anche con asfalto drenante)

source: SINECO
categories: Stereotype , Motorway , Pictures

Sei tu il primo a rischiare

source: SAV
categories: Professional drivers , Averting risks , Family ,

Sei tu il primo a rischiare

source: SAV
categories: Professional drivers , Averting risks , Family ,

Sei tu il primo a rischiare

source: SATAP
categories: Family , Pictures , Professional drivers ,

Sei tu il primo a rischiare

source: SATAP
categories: Professional drivers , Averting risks , Family ,