Press campaign

S.A.V. S.p.A., since autumn 2011, it has made a weekly link to the information section “Buongiorno Regione”.

The first purpose of the connection is to provide information regarding the motorway viability, the current weather conditions and the possible presence of roadway reductions/deviations related to the maintenance work of the infrastructure.

In assenza di situazioni di emergenza o criticità viabilistica, S.A.V. S.p.A. arricchisce i collegamenti con informazioni di pubblico interesse diffondendo i messaggi della Campagna per la Sicurezza Stradale.

Attraverso il programma di Rai 3, vengono veicolati una serie di comportamenti virtuosi da attuare, sensibilizzando gli utenti della strada sul ruolo che essi stessi hanno nel garantire la sicurezza della circolazione.

Given the small duration of the television connection, the safety advice is in fact dispensed in “pills”.

All in line with the leitmotif of the Campaign which, however, can be applied to all aspects of everyday life:

“Lead Your Life – Choose Responsible Behavior”.”.

Fabrizio Fernando

Scarica

Contenuti correlati

Tunnel lighting – 05/03/2012 pill

Beware of construction sites – 12/03/2012 pill

The highway, the workplace – 27/02/2012 pill

Ready to wear on the highway – 20/02/2012 pill

We keep our distance – 02/13/2012 pill

The use of the emergency lane – 06/02/2012 pill

In winter snow tires or chains – 30/01/2012 pill

Beware of speed limits – 23/01/2012 pill

Distraction can be fatal – 16/01/2012 pill

Do not drive if you are sleepy or tired – 09/01/2012 pill

Load securing – 02/01/2012 pill

Do not drive under the influence of alcohol – 19/12/2011 pill

Fasten your seat belts – 12/12/2011 pill

Maintain Proper Speed – 05/12/2011 pill

Maintain adequate speed – interview Arditi Isoradio